Marketing

Your brand is what sets you apart and leaves the footprints of impressions. We can guide you through the process of branding – identifying, creating, clarifying, maintaining and influencing. We can create your brand story, give creative direction and advise with the setup of your online presence.

Advisory examples:

• Corporate brand story
• Corporate profile
• Marketing content including website, pitch decks, marketing collaterals, capability statement
• Digital presence including social links

The only thing worse than being talked about is not being talked about. Engaging with third-party PR agencies, we will create stories on local, national and international publications bringing your brand greater awareness.

Advisory examples:

• PR and social media content pillars
• Content creation
• PR/media releases

Companies can easily lose sight of how much they spend trying to promote their brand/product. The key to effective advertising is through optimisation, knowing what works, what doesn’t, and quickly. Our knowledge of advertising will place us in a position to advise on maximising your ad spend.

Advisory examples:

• Agency liaison and relationship management
• Media planning
• Monthly optimisation on performance
• Digital advertising advisory including google ads, Facebook and Instagram ads

Events are a great way to build hype and engage with your customers and community. From guest lists to sourcing and event management, we can guide the team to ensure your event runs smoothly.

Advisory examples:

• Event opportunities and ideas
• Event management
• Supplier sourcing and relationship management
• Collaboration for community engagement activation

Understanding the data of your sales can be very helpful in reverse engineering your marketing plans. Working closely with the sales team, we can identify, evaluate and enhance the 8Ps of Marketing – Product, Price, Promotion, Place, People, Process, Physical Evidence, and Productivity.

Advisory examples:

• Monthly sales WIPs with the sales team to discuss marketing opportunities/next steps
• Sales promotion and opportunities
• Customer retention practice
• Customer Relationship Management (CRM)
• Newsletter content

Every component of a product can be vital to marketability and sale. Our consultancy capabilities also extend to product and project advisory be it materials, style, trends, user experience…etc.

Advisory examples:

• Research
• Product direction