Your brand is what sets you apart and leaves the footprints of impressions. We can guide you through the process of branding – identifying, creating, clarifying, maintaining and influencing. We can create your brand story, give creative direction and advise with the setup of your online presence.
Advisory examples:
Corporate brand story
Corporate profile
Marketing content including website, pitch decks, marketing collaterals, capability statement
Digital presence including social links
PR & Media Relations
The only thing worse than being talked about is not being talked about. Engaging with third-party PR agencies, we will create stories on local, national and international publications bringing your brand greater awareness.
Advisory examples:
PR and social media content pillars
Content creation
PR/media releases
Advertising
Companies can easily lose sight of how much they spend trying to promote their brand/product. The key to effective advertising is through optimisation, knowing what works, what doesn’t, and quickly. Our knowledge of advertising will place us in a position to advise on maximising your ad spend.
Advisory examples:
Agency liaison and relationship management
Media planning
Monthly optimisation on performance
Digital advertising advisory including google ads, Facebook and Instagram ads
Events & Activations
Events are a great way to build hype and engage with your customers and community. From guest lists to sourcing and event management, we can guide the team to ensure your event runs smoothly.
Advisory examples:
Event opportunities and ideas
Event management
Supplier sourcing and relationship management
Collaboration for community engagement activation
Sales
Understanding the data of your sales can be very helpful in reverse engineering your marketing plans. Working closely with the sales team, we can identify, evaluate and enhance the 8Ps of Marketing – Product, Price, Promotion, Place, People, Process, Physical Evidence, and Productivity.
Advisory examples:
Monthly sales WIPs with the sales team to discuss marketing opportunities/next steps
Sales promotion and opportunities
Customer retention practice
Customer Relationship Management (CRM)
Newsletter content
Product Advisory
Every component of a product can be vital to marketability and sale. Our consultancy capabilities also extend to product and project advisory be it materials, style, trends, user experience…etc.